Article Marketing for Website Exposure

There have been many upheavals in the last year or so in the way in which the major search engines and particularly Google rate and rank websites for inclusion and placement in their search indexes, often referred to as the SERPs (Search Engine Results Pages). In days gone by, there were several potent measures for webmasters to gain better exposure in the SERPs by using what is known as SEO (Search Engine Optimization) techniques.

One such technique was article marketing

What is Article Marketing?

Basically, this is a form of promotion that involves writing articles on a relevant subject to your website's main theme or niche and publishing them on article directories including a live "link" back to your website. The more of these you could amass, the more highly the search engines would rank your site. The reason for this is that the algorithm that ranks and rates the value or authority of websites counts the number of relevant inbound links as "votes" for the site.

It soon became widely known that this was a major way of "gaming" the ranking system and spammers got to work automating the process. They created article spinning software that took a seed article and literally spun its text content to create hundreds or even thousands of copies that were mostly original, albeit barely readable. This was done by replacing words or groups of words with synonyms obtained from a database.

Eventually, the search engines caught up with the ruse and links from article directories were devalued so as not to count as the all important site authority "votes". But further changes in search engine algorithms, not notably Google has created a new usefulness for article directories.


The original use of these spun articles was to create thousands of inbound links to a website with certain keywords as anchors, as this created more weight for a site to rank in the index for those particular keywords. A big algorithm change by Google codenamed "Penguin" in April 2012 altered the way in which it counted links with keyword anchors. In fact, it penalized sites that had too many of these anchors and not enough non-commercial anchors, such as bare URL links, site name or brand links or those that used to be classed as "useless" such as "click here" "this site" etc.

Many site owners lost their sites from the SERPs because of this change. It would prove to be almost impossible to go around and change the anchor text of all the existing inbound links, but a way of altering the percentage of non-commercial link anchors in ratio to commercial link anchors exists.


The links in articles posted to those article directories may not have much value for ranking, but they do get counted and count toward a site's link ratio of commercial/non-commercial anchors. So by getting out and dusting off that article spinning and directory blasting software, many thousands of spun articles are now being published with non-commercial link anchors in an attempt to redress the balance and unfreeze penalized sites so they can once again rank for certain keyword terms.

This just goes to show that there are solutions to most problems when it comes to marketing websites and utilizing the free traffic generated by the search engines. You can find many article directories here: (awaiting new resource)